IQS 2015: Who’s naughty or nice

What owners are saying, and how sales-persons play a role in perceived quality.

Beyond the charts that showed the reported faults of certain makes and models, J.D. Power Asia Pacific’s 2015 Malaysia Initial Quality Study (IQS) also revealed that perceived problems with new cars can be managed through better explanation from salespersons, and for customers to actually take a test drive before buying a car (because 41% of us don’t!).

Wait, what’s IQS?

iqs_1Cars are getting complex…


Faults are reported due to lack of familiarity with product


Salespersons can make a difference


Test drives matter, really


Who’s naughty or nice


(Source: J.D. Power Asia Pacific 2015 Malaysia Initial Quality Study)